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The Great Digital Farce
How AI Is Rewriting Consumer Trust
Welcome to the digital circus, where truth is the juggler and consumer trust, the sad clown. In a world already saturated with half-truths, artificial intelligence has just stepped onto the stage as the supreme illusionist, turning the search for authenticity into a spectacle of distorted mirrors.
Get this: 14% of the 73 million reviews analyzed by The Transparency Company are probably as real as unicorns in tutus. And it doesn’t stop there — 2.3 million of these fictional pearls were birthed by the electronic brain of some particularly inspired bot. Ladies and gentlemen, applause for automated deception! [Finance.yahoo]
While tech giants strut around with their supposedly foolproof anti-fraud systems, an army of bots works behind the scenes, writing reviews so convincing they’d make Shakespeare question his career. It’s as if we’re watching a play where the script is written by algorithms and we, poor mortals, are the involuntary audience, applauding our own gullibility.
On one side of the stage, we have billion-dollar corporations, jugglers of zeros to the right, doing pirouettes with their stratospheric market values. On the other, the average consumer, trying not to drown in a sea of five-star ratings and pre-fabricated praise. It’s David versus Goliath, but this…
